The Questionnaire Reflection-aire

Why do a questionnaire anyway? Well you see dear reader, questionnaires serve the primary purpose of helping creators and companies decide what should go into their project. (for example, if a question on said questionnaire were about which genre people prefer and most end up saying Sci-Fi, then the company would have more reason to

Secondary Logo Research

our first Logo we’ll be discussing today is Paramount Pictures (AKA The ruiners of Sonic) Their first logo with the mountain was created in the year 1912 and is an Idealized version of a place called Ben Lomond Mountain as a direct inspiration of the company founder William Wadsworth Hodkinson’s childhood. The mountain itself would

Focus Group

Focus groups are a way for people and companies (or in this case me) to gather information from other people via questions and chatting. This is useful to gauge what kind of audience you’re working with when making a product, be it a game, a movie or the crazy new Rolls Royce. The questions I

Primary and Secondary Research

There are many differences between both primary and secondary research. Primary research is where the brunt of the work is done by you and/or your research group to get the results by doing things such as Questionnaires, Focus Groups, Science Experiments and even Test screenings, (in the case of the movie studios) Primary research is

Mindmap and Moodboard

The Reason this mood-board exists is because it will allow me to get random inspiration for my potential logo for my soon to be hot new animation studio, Slamination Studios (which is themed around cartoons and basketball because “Slam” is derived from a Slam Dunk, and “imation” derives from the word Animation. this Mood-board may

Creative Media Company Logo Research and Development- The Intro Guide

our project this season is to create a logo for our own personal company. for this I’ll need to do extensive research on logo themes (because who in their right mind would have a western logo when making sci-fi movies), audiences (as well as how to communicate with said audiences) and even previous logos as

Unique Selling Point

What is a unique selling point? A unique selling point is defined as something that makes your product stand out among the crowd of other products in the same (or a similar) field. You can have one or more unique selling points and these can be used in creative ways for example, when SEGA promoted

Methods of Communication

if this blog post seems uncharacteristically short, the word document wouldn’t save (sorry for being a copy paster) Text Messaging Text Messages are messages that you can receive on your phone (the most common texting device), these consist of words and/or emojis but if your using something like WhatsApp you can send pictures, audio files,

Film Classification

The British Board of Film Classification are the film and TV rating body for the UK. (in case the name didn’t give it away) They rate movies based on Language, Violence and Themes. The first rating is called “U.” (The Green Triangle with a U in the green interior) this stands for universal and as

Types of Audience

What do we mean by audience? Audiences are the people that view the work of either companies or individual people be it music (either on the radio or in concert), movies (in cinemas, on streaming services or even on DVD/Blu-Ray/VHS/Betamax/Laserdisc), games (both digital and non digital), blogs (such as the one you’re viewing right now)